About

Wondering who is behind Nocoholics? Read on to find out why we started, how we pick our drinks and where we come from.

About

The idea

Nocoholics is Europe's first platform for better-for-you drinks. Delicious drinks without alcohol, sugar or artificial additives exist, but they are difficult to find. Thousands of craft brands across the continent make them, yet almost none reach a supermarket shelf, where the choice stays narrow and disappointing. This distribution gap inspired us, Jeanne and Jan-Philipp, to found Nocoholics. We test, curate and distribute the best craft drinks in Europe.

The drinks

Most of the brands we work with come from small, independent producers, driven by conviction. They hand-select their ingredients, work with artists on their packaging and stay rooted in the communities they come from. Between them they make beers, sodas, energy drinks and aperitifs good enough to grow European drinking culture.

The origin

We founded Nocoholics in 2025. We are a French-German couple who settled in Saint-Malo, on the Brittany coast. A shared passion for food, sport and travel took us across Europe, where we found the producers we now represent. We sell their brands online, at events and through local partner shops, and we count ourselves lucky to work with the people behind them.